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Every hotel website has a natural traffic produced by direct searches based on the hotel name. If you take a look at Google Analytics you will see that the number #1 keyword for your website is the name of the hotel. More important, the name of the hotel produces the 99% of the reservations at your website.
This is consecuence of users seeing your hotel in a reservations portal, such as booking.com, and then looking for your hotel website trying to get more information.