Our blog about web design, digital marketing and hotel technology
The CRO (Conversion Rate Optimization) is a combination of techniques and methodologies that we apply on websites to improve their conversion, enhancing their percentage of views that make reservations.
The new version 1.11 of CloudHotelier HRS Engine comes with new features, the most important are the Accelerators. Never heard of them? These are the messages that appear on some reservation portals such as Booking.com that urge the user to make a reservation at that same moment.
When we create a website for a client, we always follow the same steps because it’s the best way to work.
We plan to launch the first beta version by the end of this month. A production ready release is espectied in Oct/Nov 2015. The new release will include a new version of Cloud Admin Panel (that we will call Cloud Admin Pro), and a new version of the website building suite:
The new CloudHotelier Admin Pro panel will be open source, so it can be used as a normal Joomla extension (although you will continue to have the new product as managed Cloud service also).
Every hotel website has a natural traffic produced by direct searches based on the hotel name. If you take a look at Google Analytics you will see that the number #1 keyword for your website is the name of the hotel. More important, the name of the hotel produces the 99% of the reservations at your website.
This is consecuence of users seeing your hotel in a reservations portal, such as booking.com, and then looking for your hotel website trying to get more information.
Introducing our new design 'Natura'. This new Theme has been developed intensively with CSS3 techniques: shadows, transparency, rounded corners, gradients and transitions form a spectacular set that flows naturally in your browser.
At home page we have built a spectacular presentation with colorful effects. Superimposed on the big images, we have put the booking engine in horizontal position, so the website visitors will inevitably feel attracted to begin the booking process. Once started the booking, and with CloudHotelier 2.4 installed on the site, they no longuer be able to stop the reservation until they have confirmed their booking!