Our blog about web design, digital marketing and hotel technology
We work with Pixel Marketing to turn the users who haven't heard about one hotel into their clients.
Here is how we do it.
With the release of CloudHotelier 3.1.7 we have introduced the ability to track Google Analytics e-commerce conversions, every time a reservation is processed on your hotel website.
With this new feature you will be able to obtain the conversion reports using Google Analytics, amongst other useful information.
Every hotel website has a natural traffic produced by direct searches based on the hotel name. If you take a look at Google Analytics you will see that the number #1 keyword for your website is the name of the hotel. More important, the name of the hotel produces the 99% of the reservations at your website.
This is consecuence of users seeing your hotel in a reservations portal, such as booking.com, and then looking for your hotel website trying to get more information.