Our blog about web design, digital marketing and hotel technology
Why do we think that a widget can be useful, while we have a website with design flaws and usability problems that doesn’t transmit anything? Or a simple booking engine that hasn’t been upgraded in ages and doesn’t use CRO techniques or which persuading messages are nonexistent or wrong (for example, the sense of urgency is in green and the positive reinforcement in red - the contrary of what it should be-).
These are the pricing strategies that will help you convince the user to reserve on your website.
In the same way that Gmail has provided email management to all of the users around the globe or Google Drive allows an easy and effective collaboration among other members; the cloud-native PMS systems are the new generation of hotel management programs.
CloudHotelier PMS doesn’t require any installation nor servers inside the company, because it can be accessed through a web browser from any device with Internet connection, such as a computer, mobile phone or tablet.
With CloudHotelier PMS +CRM hotels can manage their bookings and clients within the same platform. And they can send an automatised and personalised email to their clients the day of their arrival at the hotel.
To make your life easier, CloudHotelier PMS +CRM can programme all the reminders you need, and the system can work on autopilot once it's shown what to do the first time.
We work with Pixel Marketing to turn the users who haven't heard about one hotel into their clients.
Here is how we do it.
The CRO (Conversion Rate Optimization) is a combination of techniques and methodologies that we apply on websites to improve their conversion, enhancing their percentage of views that make reservations.
The new version 1.11 of CloudHotelier HRS Engine comes with new features, the most important are the Accelerators. Never heard of them? These are the messages that appear on some reservation portals such as Booking.com that urge the user to make a reservation at that same moment.